Empty

How do you make right decisions
if you don't know who you are?

If you are running a successful organization, you know that being clear about your values and vision and where you stand in this world is key.
Also, you are aware that in order to progress you need to move fast and push business forward. But how do you know what is right for you?
The solution is called The Brand DNA and it is a holy bible of your essence.

Empty
How do you make decisions if you don't know who you are?

For success, it's key to push business forward and be clear about where you stand in this world. But how do you know what is right for you. The solution is called The Brand DNA.

B R A N D   D N A   I S   A   N O - B R A I N E R
Define your brand & business once, save time & money forever.

The Brand DNA is our answer to problems all organizations face - it combines description of your brand, your business model, your audience and your visual style to help you reach the right audience with right message every time. Be consistend, efficient and understood with The Brand DNA.

W H A T   I S   T H E   B R A N D   D N A
One document summarizing everything about you.

It is a strategic document describing your organization and what it is about,
a perfect, consise summary of your values, beliefs and brand attributes. Give it to whomever and they know what is right for you without long briefs.

1. Brand

Defining your brand  traits, voice, vision, mission, values and all other aspects of personality not only helps to differentiate  yourself, it is a foundation for creating a bond with target audience on deeper level.

2. Business model

Breaking down how you make money, your industry, market, produc lines and additional services allows every possible vendor to understand your model and create tailor made solutions just for you.

3. Audience & touchpoints

Describing who you are talking to and where exactly are the touchpoints between your brand and these groups of people enables you to craft the right messaging that works every single time.

W H O   I S   I T   F O R
Is it for you?
F O R   O W N E R S   &   E X E C U T I V E S

Rushing to implement every new shinny marketing tool, most organizations struggle to know themselves first. This leads to ineffective marketing, disengaged employees and a lot of wasted resources as too much time and money is spent on revisions & iterations with every project.

Consistent branding creates
valuable business

With The Brand DNA you will stop losing opportunities and start making right decisions more efficiently. It is a go-to document that enables you to makesure everybody in your organization is aligned with goals, values, vision, mission.

> Give it to any vendor and in a minute they know who you are and what is best way to implement this new project to suit your organization well.

F O R   M A R K E T I N G   M A N A G E R S
No more questionairees,
no more revisions.

What is the most annoying part of every project? - Too many revisions! With every website, catalogue or app there comes a new brief, a new questionairee or the same/new meeting you have been through hundred times before. Answering those questions over again takes too much time and missunderstandings and misinterpretation of your brief takes toll on your blood pressure. There must be a better way.

A better way fo you, Mr. Manager.

\> With The Brand DNA, you have definitions of who you are and what your org’s goals are always ready to be used. Just take the document, give it to any vendor and they instantly understand not only your visual language, but also your philosophy, your prand personality so your messaging is always spot on. Never again you need to make up a message for a print ad last-minute ad-hoc.

F O R   A G E N C I E S

So you have this big important client and you need it in your portfolio. The process, however, is just insane. People you deal with have no consistent information. The data you get have no structure. The big picture gets lost and the goals make no sense.

Can't win an argument?
-Change the conversation.

> Lack of brand, visual and strategic direction results in unclear messaging and you are the one who has to make up a solution last minute before meetings and whatever you do, they always feel like it is not what they ment. What if they had a simple document describing everything you need? After a few minutes of browsing, The Brand DNA enables you to understand their brand personality easily so you know exactly who they are and what they need. You know what kind of visuals to use and you have messages ready to be used.

H O W   I T   W O R K S
What will you get, how we get it done, what is the price?

You get a document that you can easily hand to anyone and they’ll know everything about you in a minute. It is for all organizations, executives, business owners, managers and agencies. The process consists of a few sessions and it is a pleasure to be a part of. We have packages priced to cater to all-size organizations.

T H E   D O C U M E N T
What is in the package.

There are 3 sections in The Brand dna: 

Section #1: Your Organization

About You
Introduction, factsheet, history

Business Essence
Industry, market, product lines, services, solutions, benefits, industries breakdowns, business goals, positioning, business selling proposition

Brand Essence
Purpose, essence, idea, vision, motto, brand goals, brand pillars, personality, archetypes, voice, brand selling proposition

Visual Direction of Brand
Imagery, moodboard, supporting graphics, illustrations, colors, casting, people, layout, graphic pillars, word associations.

T H E   D O C U M E N T

There are 3 sections in The Brand dna: 

Section #2: Your Audience 

Users
Benefits
Objections
Experiences and feelings

Section #3: Touchpoints 

Brand assets
Tangible
Intangible

Channels
Online
Offline

Keywords
Elevator pitch
Key messages
Superpower.

T H E   P R O C E S S
How we create your Brand DNA for you

Sessions
Together, we will hold a few value-packed workshops according to package that suits your organization best. During those workshops, we will have conversations followed by a comprehensive report / document that will include key information. 

Details
Sessions are held by our founders on your site or off-site, what ever place you want. All materials are included. Workshops are prepared up-front and tailored just for you.

Who is it for
Founders
CEOs and Executives
Entrepreneurs and Start-ups
Marketing teams Agencies

S M O O T H E R   T H A N   S M O O T H
We make easy what used to be hard.

Instead of emails, calls, messages and revisions there are fewer, better steps. That is the way how professionals get things done.

W I T H O U T   T H E   B R A N D   D N A
1. Idea to execute
2. Talk to
a vendor
3. Get tons of questions
4. Answer all questions
5. Get wrong proposal
6. Adjust
a lot
7. Hold meetings
8. Even more phonecalls
9. Revisions,
revisions.
10. Get compromised results
vs.
W I T H   T H E   B R A N D   D N A
1. Idea
to execute
2. Talk to
vendor
3. Give them
The Brand DNA
4. Get perfect
results
Pricing and plans
Basic
€ 890,-
For smallest
play
ers with almost zero budget that want to make
a change.
Your yearly revenue is
< €100 000
4-page summary of your business and your brand in a PDF document
Done in one week.
One day session.
Extensive
€ 1 790,-
For small
companies
with big dreams working on tight budget. 
Your yearly revenue is
< €300 000
10-page brand book describing your business and your brand in a PDF document
+ printed doc.
Done in two weeks.
Two day session.
Full
€ 2 990,-
For medium size compa-
nies with bold vision
and branve goals. 
Your yearly revenue is
< €1 000 000
Up to 30-page brand book describin
your business and your brand in a PDF docu-ment & Keynote presentation
+ printed doc.
Done in four weeks.
Four day session.
Corporate
€ 9 890,-
For big grown companies operating on large scale in the big boys world.
Your yearly revenue is
€1 000 000+
Over 30-page brand book describing
your business and your brand in a PDF docu-ment & Keynote presentation
+ printed doc.
Done in 1 - months.
5-10 day session.
Y O U   G E T   W H A T   Y O U   D E S E R V E
100% clarity means
100% satisfaction.

Thanks to its unique structure, The Brand DNA answers all questions that come up during the process of creation regardless of what marketing tool you are developing.
So all parties are satisfied because
the process gets just
damn smooooth.

How is The Brand DNA different from traditional logo manuals?

Logo manuals, like the one on the bottom, are good reference points for graphic designers, while The Brand DNA is a lot more. It not only describes graphic details, it explains your business model so strategists can easily decide what digital solution works best for you. Also, it helps brand managers know your personality so they can make right decisions as well.

Benefits, benefits,
benefits everywhere.

100% Clarity
No more misunderstandings about who you are and why you matter.

Consistent brand
The same look and feel across all communication channels.

Engaged employees
Remind your most valuable asset what is the general vision they contribute to achieve.

Ultimate direction
Any vendor will instantly know what kind of visuals, messages and tools work best for you.

Minimize revisions
No need to "babysit" anyone anymore. They all just understand you now.

Save money
You can stick to your buget because the process is predictable.

Save time
Minimize meetings,
calls, emails and other consuming tasks that
fill your calendar. 


Smooth processes
Clarity takes obstales away from the process so it becomes pleasure.


Spot-on messaging
Never again you need to craft an ad or billboard on the go.


Well-structured data
All parties involved can find exactly what they need quickly and easily.



Know your audience
You know who you are and who they are. So you can target them efficiently.

Explained product lines and services
Next time when you need a new website, you won't go through 100s of meetings.

B R A N D   D N A   I S   A   N O - B R A I N E R

Define your brand and your business once,
save time and money forever.

The Brand DNA is our answer to problems all organizations face.
It describes of your brand, your business model, your target audience and your
visual style to help you reach the right audience with right message every time.
Be consistend, efficient and understood with The Brand DNA.

W H A T   I S   T H E   B R A N D   D N A

One simple document summarizing
everything about who you are.

The Brand DNA is a strategic document describing your organization and what it is about.
It is a perfect, consise summary of your values, beliefs and brand attributes. You just hand it to whomever
you want and they know exactly what is right for you without long hours sessions or briefs.

Brand

Defining your brand  traits, voice, vision, mission, values and all other aspects of personality not only helps to differentiate  yourself, it is a foundation for creating a bond with target audience on deeper level.

Business model

Breaking down how you make money, your industry, market, produc lines and additional services allows every possible vendor to understand your model and create tailor made solutions just for you.

Audience & touchpoints

Describing who you are talking to and where exactly are the touchpoints between your brand and these groups of people enables you to craft the right messaging that works every single time.

W H O   I S   I T   F O R ?

Is it for you?

O W N E R S   A N D   E X E C U T I V E S

Do you too struggle to describe who you are at the first place?  Rushing to implement every new shinny marketing tool, most organizations forget to know themselves first. This leads to ineffective marketing, off-point messaging, disengaged employees and a lot of wasted resources as too much time and money is spent on revisions & iterations with every project.

Consistent branding creates the most valuable businesses

With The Brand DNA you will stop losing opportunities and start making right decisions more efficiently. It is a go-to document that enables you to makesure everybody in your organization is aligned with goals, values, vision, mission.

You can give it to any vendor and in a minute they know who you are and what is best way to implement this new project to suit your organization.

M A R K E T I N G   M A N A G E R S

No more questionairees,
no more revisions.

What is the most annoying part of every project? - Too many revisions! With every website, catalogue or app there comes a new brief, a new questionairee or the same/new meeting you have been through hundred times before. Answering those questions over again takes too much time and missunderstandings and misinterpretation of your brief takes toll on your blood pressure. There must be a better way.

Empty

A better way for you

With The Brand DNA, you have definitions of who you are and what your org’s goals are always ready to be used. Just take the document, give it to any vendor and they instantly understand not only your visual language, but also your

philosophy, your prand personality so your messaging is always spot on. Never again you need to make up a message for a print ad last-minute ad-hoc.

A G E N C I E S

So you have this big important client and you need it in your portfolio. The process, however, is just insane. People you deal with have no consistent information. The data you get have no structure. The big picture gets lost and the goals make no sense.

Can not win the argument? - Change the conversation.

Lack of brand, visual and strategic direction results in unclear messaging and you are the one who has to make up a solution last minute before meetings and whatever you do, they always feel like it is not what they ment. What if they had a simple document describing everything you need? After a few minutes of browsing, The Brand DNA enables you to understand their brand personality easily so you know exactly who they are and what they need. You know what kind of visuals to use and you have messages ready to be used.

H O W   D O E S   I T   W O R K

What do you get, how it gets done,
what is the price.

You get a document that you can easily hand to anyone and they’ll know everything about you in a minute. It is for all organizations, executives, business owners, managers and agencies. The process consists of a few sessions and it is a pleasure to be a part of. We have packages priced to cater to all-size organizations.

T H E   D O C U M E N T

What is in the package

There are 3 sections in The Brand dna:

Section #1: Your Organization

About You
Introduction, factsheet, history

Business Essence
Industry, market, product lines, services, solutions, benefits, industries breakdowns, business goals, positioning, business selling proposition

Brand Essence
Purpose, essence, idea, vision, motto, brand goals, brand pillars, personality, archetypes, voice, brand selling proposition

Visual Direction of Brand
Imagery, moodboard, supporting graphics, illustrations, colors, casting, people, layout, graphic pillars, word associations.







Section #2: Your Audience

Users
Benefits
Objections
Experiences and feelings

Section #3: Touchpoints

Brand assets
Tangible
Intangible

Channels
Online
Offline

Keywords
Elevator pitch
Key messages
Superpower.

T H E   P R O C E S S

How we create your Brand DNA

Sessions
Together, we will hold a few value-packed workshops according to package that suits your organization best. During those workshops, we will have conversations followed by a comprehensive report / document that will include key information.

Details
Sessions are held by our founders on your site or off-site, what ever place you want. All materials are included. Workshops are prepared up-front and tailored just for you.

Who is it for
Founders
CEOs and Executives
Entrepreneurs and Start-ups
Marketing teams Agencies

Empty

S M O O T H E R   T H A N   S M O O T H

We make easy what
used to be hard.

Instead of emailing, calling, messaging and revisioning there are fewer, better steps.
That is the way how professionals get things done.

WITHOUT THE BRAND DNA

1. Idea to
execute 

2. Talk to
a vendor

3. Get
a questionairee

4. Waste hours answering questions

5. Get a proposal that
is not right

6. Spend time
adjusting 

7. Hold
meetings

8. Have many
phonecalls

9. Revise
a lot

10. Get compromised
results

WITH THE BRAND DNA

1. Idea to
execute

2. Talk to
a vendor

3. Give them
The Brand DNA

4. Get perfect
results

Pricing and plans

Basic

For smallest players with almost no budget that want to make a change.

Your revenue is under
€ 100 000 per year.

4-page summary of your business and your brand in a PDF document
 

Done in  one week.
One day session.

 € 890,-

Extensive

For small companies with big dreams
working on tight budget.

Your revenue is under
€ 300 000 per year.

10-page brand book describing your business and brand in a PDF document
+ printed document

Done in  two weeks.
Two day sessions

 € 1 790,-

Full

For medium size companies with bold vision and brave goals.

Your revenue is under
€ 1000 000 per year.

Up to 30-page brand book describing your business and brand in a PDF document and Keynote presentation
+ printed document

Done in  four weeks.
Four day sessions.

 € 2 990,-

Corporate

For big grown companies operating on large scale in the big-boys world.

Your revenue is over
€ 1 000 000 per year.

Over 30-page brand book describing your business and brand in a PDF document and Keynote presentation
+ printed document

Done in  1 - 3 months.
5 - 10 day sessions.

 € 9 890,-

Y O U   G E T   W H A T   Y O U   D E S E R V E

100% clarity means
100% satisfaction.

Thanks to its unique structure, The Brand DNA answers all questions that come up
during the process of creation regardless of what marketing tool you are developing.
So all parties are satisfied because the process gets so damn smooooth.

How is The Brand DNA
different from traditional
logo manuals?

Logo manuals, like the one on the right, are good reference points for graphic designers, while The Brand DNA is a lot more. It not only describes graphic details, it explains your business model so strategists can easily decide what digital solution works best for you. Also, it helps brand managers know your personality so they can make right decisions as well.

Benefits, benefits,
benefits everywhere.

100% Clarity
No more misunderstandings about who you are and why you matter.

Consistent brand
The same look and feel across all communication channels.

Engaged employees
Remind your most valuable asset what is the general vision they contribute to achieve.

Ultimate direction
Any vendor will instantly know what kind of visuals, messages and tools work best for you.

Minimize revisions
No need to "babysit" anyone anymore. They all just understand you now.

Save money
You can stick to your buget because the process is predictable.

Save time
Minimize meetings, calls, emails and other consuming tasks that fill your calendar. 

Smooth processes
Clarity takes obstales away from the process so it becomes pleasure.

Spot-on messaging
Never again you need to craft an ad or billboard on the go.


Well-structured data
All parties involved can find exactly what they need quickly and easily.

Know your audience
You know who you are and who they are. So you can target them efficiently.


Explained product lines and services
Next time when you need a new website, you won't go through 100s of meetings.

You do choose your DNA.

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Košice  I  Slovakia
European Union

You do choose your DNA.

 ©2017   Brandetta   I   Premium Business Munition
Kosice  I Slovakia  I  EU

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 ©2019   Brandetta   I   Premium Business Munition

+ 421 904 920 528 

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